It was one of the greatest artists of all time, Leonardo da Vinci, who said, “Simplicity is the ultimate sophistication.” And we cannot help ourselves but agree with him. Some of the brilliant designs ever created are simple to adapt and functional in everyday use. And this is why simple designs are carried forward through generations. In the automobile industry as well, design is an important aspect that cannot be overlooked. After all, a buyer’s decision is majorly influenced by how a car looks. Yes, in the Indian automobile space, factors such as mileage, space and ergonomics get preference. But often, it is the design of a car that can make or break the deal for buyers.
Having conquered popular markets, such as the UK with its superlative design language, automotive major Kia Motors is all geared up to enter India. What is interesting is that this car manufacturer has won more than 70+ awards for design in a very short span of time. Kia is globally renowned for some of the hottest car designs paired with premium interiors, providing car owners with a wholesome driving experience.
Although Kia Motors is set for its Indian debut sometime later this year, the brand is already building up its launch in the competitive Indian car market. While most other manufacturers in the country have tapped the needs of the price-sensitive Indian, Kia Motors has decided to excite us with a design language that’s unique and fresh.
Kia Motors will step in India with a blueprint that will pair the most innovative designs with great quality of products. Some of the Kia cars such as Kia Telluride, Kia Stinger and Kia Sportage have earned the badge of being stylish and are known for superior quality of interiors on the global map of automobiles. With its new design philosophy, Kia is set to familiarise the Indian buyer with cars that are not just functional but also pleasing to the eye.
The Straight Line Philosophy
Simple, clear, and effective! The design philosophy at Kia Motors revolves around the simplicity of straight lines. The concept of straight lines is a metaphor for precision and clarity. The designers at Kia Motors have polished this philosophy and have made use of it while designing the interiors and exteriors of their cars.
Tiger Nose Grille
Even if you were to catch a fleeting glimpse of a Kia Car, something about it will hold your attention. And the reason for this can be credited to the signature Tiger nose-grille design. Every car that has come out of the designer’s cabin at Kia Motors follows this line of thought. So, even if it is an SUV, a sedan or a hatchback, there is a uniformity of design that makes a Kia car stand out from the rest.
Something for everyone!
At Kia Motors, the idea is to provide the best of design to everyone. Keeping in mind the growing demands of car buyers, cars from Kia Motors are quick to adapt to the changing market needs. Having said that, Kia Motors’ venture into the Indian market is expected to spark a new wave of aspiration among young buyers. With stylish design & premium quality, we cannot wait to see what Kia Motors will unwrap for us.
Kia Motors recently launched its campaign in India with a video that is unique and translates the brand’s ideology very clearly. The video perfectly gives a peek into the brand’s ecosystem. Aptly titled as ‘Magical Inspirations, Stunning Designs’ the video shows ‘a place where technology meets innovation & endurance; a place where precision meets grace & elegance; a place where speed meets stability & balance; a place where control meets agility & skill; a place which is creative & fun for the young. ‘
As part of its launch map, the automobile giant has already opened a plant in Anantapur, Andhra Pradesh. Earlier this year, Kia Motors also opened its first showroom- a 12,000 sq. ft facility in Noida, Uttar Pradesh. So, all we wait for now is the arrival of the first product from their hood. Only time can tell if it’s going to be an SUV or a sedan or a hatchback. Whatever it is, Kia Motors is definitely going to amplify the Indian automobile space and take it towards a direction where no other car manufacturer has gone before.
Source : ET