HDFC Bank Ltd.,announced the successful completion of its Holistic Rural Development Programme (HRDP) in 5 villages in the Mandla district of Madhya Pradesh. Through this initiative, 824 households will now have access to potable water for drinking and farming as well as training in new and improved agriculture practices.
HRDP is a flagship CSR initiative of #Parivartan, HDFC Bank’s umbrella brand for all its social development programmes. It seeks to better village life by focussing on improvements in key areas of:
1) Promotion of Education
2) Skills Training and Livelihood Enhancement
3) Rural Development
4) Healthcare and Hygiene
5) Financial Literacy and Inclusion.
Under this unique programme, a thorough assessment of the village is carried out to understand its developmental needs. To address these needs in a sustainable and effective manner, the Bank creates long-term solutions in partnership with an NGO and the local community. The beneficiaries of HRDP include small farmers, youth, landless labourers, children and women.
The Bank partnered with the Watershed Organisation Trust to implement its HRDP in Mandla. The project began on 1st September 2015 and has helped to transform Ahmadpur, Surajpura, Thonda, Salhedanda and Pondi villages of Mandla district in Madhya Pradesh. The 3,522 villagers were mostly dependent on agriculture and the associated seasonal labour as their primary source of income. Through the programme they have now found alternate means of sustenance.
In a handover ceremony held on Thursday, Ms. Nusrat Pathan, Head – Corporate Social Responsibility, HDFC Bank handed over the project to the Salhedanda and Mr. Gyani Singh Barkade, Sarpanch, Gram Panchayat, Salehdanda and Ms. Kasturibai Narveti, Sarpanch, Gram Panchayat, Ahmedpur in the presence of the senior government officials and Bank employees.
“Through HRDP we are creating an ecosystem to improve the overall economic and social conditions in rural India. Our NGO partners play an instrumental role in planning and executing projects. We are happy to see the positive impact of our work in Mandla and thank all the participants who participated in the project to make the initiative a success.” said Ms. Nusrat Pathan, Head – Corporate Social Responsibility, HDFC Bank.