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Royal Enfield sales decline 20 per cent to 60,831 units in March 2019

During March 2019, Royal Enfield sold 58,434 units in the domestic market and 2,397 units in the international markets. In comparison, the company had sold 74,209 units in the domestic market and 1,878 units in the international markets during the same period last year.
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Royal Enfield sales decline 20 per cent to 60,831 units in March 2019

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has reported a 20 per cent decline in total monthly sales to 60,831 units in March 2019. The company had sold 76,087 units in the year-ago period.

During March 2019, Royal Enfield sold 58,434 units in the domestic market and 2,397 units in the international markets. In comparison, the company had sold 74,209 units in the domestic market and 1,878 units in the international markets during the same period last year.

For the financial year 2018-19, Royal Enfield registered a 1 per cent growth in total sales to 8,26,098 units. The company had sold 8,20,492 units in the previous fiscal.

Royal Enfield sold 8,05,273 units in the domestic market and 20,825 units in the international markets during 2018-19. For the financial year 2017-18, the sales figure stood at 8,01,230 units in the domestic market and 19,262 units in the international markets.

Royal Enfield recently launched Bullet Trials Works Replica 350 and Bullet Trials Works Replica 500 in India. The two motorcycles are inspired by the legacy of Royal Enfield Bullets at the Trials Championships (International Six Days Trials).

While Royal Enfield Bullet Trials Works Replica 350 is priced at Rs 1,62,345 (ex-showroom, India), Royal Enfield Bullet Trials Works Replica 500 costs Rs 2,07,104 (ex-showroom, India). For Kerala, Royal Enfield Bullet Trials Works Replica 500 is priced at Rs 1,99,899 (ex-showroom). Both the bikes can be booked in company dealerships across India as well as through the official company website. Also, the two motorcycles will be launched globally this year.

Besides, Royal Enfield announced the formation of a wholly-owned subsidiary in Thailand, which will also be its first in the Asia Pacific region. Thailand will also get Royal Enfield’s first assembly plant outside India.

Source:India Today

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